If you've been on Google+ for any length of time then you've probably seen a multitude of guides, lists, tips and tricks - all telling you how to be successful on Google+. DO NOT buy into any of this nonsense for a second.
To clear the air, I must make it well known that I am not taking a stab at the people who have provided such work. I have waded through much of the information out there and most of it is thorough, well written and extremely helpful. I have actually learned some things while trying to swallow this wad false hype and promise.
But the thing is...Do you really need this information? Is the information going to be beneficial to you? Is the information worth your time? And do you know/trust the author of this information? These are all very important questions you must ask before you delve into 20 page manual/guide or an hour long YouTube video. Time is always money.
There isn't one standard by which success is measured. What is successful in my eyes may not be successful in your eyes and often times people will change their own standards to reflect the reasoning behind their position in life, as well as G+. If someone is a "success" and they can't make money from it then they will often try to justify it by simply saying things like "It isn't about the money" even though they probably had plans and initial goals of being profitable.
Not one person really knows how to truly be "Successful" on Google+ and is very subjective from user to user. If you come across material that claims it can tell you how to be successful on Google+, it's merely for a personal agenda and may or may not benefit you at all in any way. No one has mastered Social Media and especially not Google+, being that it is relatively new in the overall scope of modern technology.
I think it's best to stick by that certain adage of "If it sounds too good to be true...then it probably is." There are a lot of people on Google+ that look and sound like they know what they are talking about and they might, but their intentions may not always be to help you.
If you see someone touting their expertise on Google+ with with very little user engagement, that might be a sign for you to stay away. That simply means their influence does not match the expertise level they claim to have.
It's important to gauge who you trust both in an online setting and the real world. People will scam you quicker than a hiccup in an online environment where there is very little empathetic quality. No one can truly tell you how to be successful on Google+ or even YouTube for that matter. There are plenty of strange factors that determine whether someone is successful and most of which we truly do not understand.
I can tell you one thing though. Content is king in a Google world. Whether or not the quality of your content makes you successful is really the equivalent of rolling the dice perfectly every time but not always achieving the desired outcome.
And you will FAIL before you succeed.
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